The recipe for Mazda 3 success in the U.S. is not a secret. The Japanese will take a shot by applying the same strategy to their future models. When the Mazda 3 emerged has positioned as a hatchback better equipped than its competitors, take from larger vehicles emblems of quality, such as dressing seats in leather or navigation system. These facilities were intended to attract customers.
This recipe, which almost doubled envisaged sales by the Japanese last year in the U.S., will be used on the future vehicles from larger classes, such as next generation of Mazda 6. Amendments brings to the future model could consist in braking system improvements, undertaken from Mazda 3.
Such a strategy may not be exactly right on a market that aimed primarily quality and not luxury, as is that in the EU.
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