Korean company believes it can significantly change the landscape of luxury auto market from the U.S. with two models of the family Genesis - sedan and coupe. Not less than 50,000 units are planned to be marketed here every year, 30,000 of them will be Coupe models.
The main advantage from the competition will, as usual, the price much lower and a lot of standard equipment offered even starting with basic facilities, but the V8 engines presence will provide premises for a important counter in technical plan.
Eventually, Genesis sedan will be an excellent choice for companies that plan to develop a fleet premium (for example, banks), while Coupe will be a great fit with the preferences of those who want to tasting a bit of Asiatic "savours" without to invest too much in it.
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